Dr Royce Yuen, JP
Founder and Chief Executive Officer, New Brand New Limited

Prof. Royce Yuen is synonymous with "marketing" in Hong Kong.

He is the founder and CEO of New Brand New which is specialized in assisting corporations to stay vibrant and relevant so that they do not have to be “New Brand” to be “Brand New”.

Prof. Yuen was formerly the Chairman of Ogilvy Hong Kong and Southern China. Under his leadership, Ogilvy was awarded Agency of The Year three years in a row. In his capacity as Chairman of HK4As, he was acting as the spokesperson for the creative industry in Hong Kong.

Prof. Yuen has been lecturing marketing and branding at a MBA level for 15 years. He is serving as a Council Member for The HK Trade Development Council and Hong Kong Academy for Performing Arts. He is also a Vetting Committee Member for the SME Development and BUD Fund.

He is a frequent speaker at international conferences and a certified trainer for corporate leadership and change management.

Prof. Yuen was awarded University Fellowship by the HK PolyU and appointed by the HKSAR as Justice of The Peace.