Thematic Session
Innovative Design & Marketing: From Ideas to Business

Ms Viveca Chan
Chairman and CEO, WE Marketing Group

Viveca Chan is Founder of WE Marketing Group, the first Chinese global marketing communications group. WE’s mission is to help global brands localize and local brands globalize, combining the best of East meet West. WE’s has helped build international and local brands in China. These include Estee Lauder, Clinique, Mercedes Benz, Sharp, Schwarzkopf, Mentholatum, China Telecom China Car Rental and Roewe (China’s first premium auto brand from SAIC Motor). WE’s social media/digital clients include Cisco, HK Tourism Board, HNA Group, Kjeldsens Butter Cookies amongst others. WE won over 300 creative, digital and marketing awards over the past years.

Viveca is Board Member of Hong Kong Design Center, Executive Council member of HK Management Association and HK Chamber of Commerce (Shanghai Chapter), Judging Chairman of numerous marketing and digital awards including ECI Awards, Tiger Roar Awards, Golden Mouse Awards, EFFIE Awards etc. She co-authored a Chinese book with best-selling author and trends guru Rohit Bhargava in 2017.