Main Symposium

Prof Royce Yuen, JP
Chief Executive Officer, MaLogic

Prof Royce Yuen is synonymous with "Branding" in Hong Kong.

He is the CEO of MaLogic which is a consulting firm with global footprints that offers innovative business solutions by integrating brand strategies, research insights and big data analytics.

Over the years, Prof Yuen and his team have assisted numerous international companies to enter China and also Chinese enterprises to go international.

Prof Yuen was formerly the Chairman of Ogilvy Hong Kong and Southern China. Under his leadership, Ogilvy was awarded Agency of The Year three years in a row. In his capacity as Chairman of the HK4As, he was acting as the spokesperson for the creative industry in Hong Kong.

Prof Yuen has been lecturing marketing and branding at a MBA level for over 15 years across Hong Kong and Mainland China. He was a Council Member of The HK Trade Development Council from 2010 to 2015 and also a Council Member of The Hong Kong Academy for Performing Arts from 2011 to 2016. He is also a Vetting Committee Member of the SME Development and BUD Fund.

He is a frequent speaker at international conferences and a certified trainer for corporate leadership and change management.

Prof Yuen was awarded University Fellowship by the HK PolyU and appointed by the HKSAR as Justice of The Peace.